Basic information
The Center of Excellence for Tourism Management Research is dedicated to advancing high-impact projects, service innovation and tourism dynamism to foster knowledge for sustainable development at local and regional levels. By leveraging Thai hospitality, the center seeks to enhance the competitiveness of the tourism industry through cutting-edge solutions that address the evolving needs of the global market. Committed to international collaboration, the center partners with stakeholders to drive research that not only benefits Thailand but also aims to contribute to the broader field of tourism and hospitality worldwide.
Focus Areas
High Impact Tourism and Hospitality Management Research and Training (Local and Global Issues)
Research Highlights- Development of Marketing and Network Innovation in Health Tourism during Covid-19 Pandemic
- Enhancement of Thailand’s Competitiveness to Become an International Wellness Tourism Destination using Service Innovation based on Cultural Heritage and Thai Hospitality
- Human Capital Development using Thai Hospitality to Enhance Competitiveness in Tourism and Hospitality Industry
- Thai Hospitality Development for Creating Competitive Advantage in Tourism and Hospitality Industry
- The Development of Health Tourism Region by Integrating Collaborative Network in the Area of Lower North Provincial Cluster 1 (Phitsanulok, Tak, Sukhothai, Petchabun, Uttaradit)
- Experiential Tourism Route Development on Luang Prabang – Indochina-Mawlamyine Economic Corridor
Partnership
- iGTC (International Gastronomy Tourism Center)
- KUSCR (Kasetsart University Sensory and Consumer Research)
- LIMEC (Luang Prabang – Indochina – Mawlamyine Economic Corridor)
- The Federation of Thai Spa & Wellness Association
- Padjadjaran University, Indonesia
Publications National & International
- Travel Tech
- Community-based Tourism
- Hospitality Management
- Service Innovation in Wellness Tourism
Key Contact Person
Name: Jaruwan Daengbuppha, Ph.D.
Work Address: Naresuan University , Faculty of Business, Economics and Communications
Telephone 099-2973399
E-mail jaruwand@nu.ac.th
Website www.bec.nu.ac.th